The Team

  • Sara Hope Smith

    Sara Hope Smith

    CEO

    A driven leader and big-picture thinker who uses instinct and a high EQ to create experiences, build teams, and drive brand campaigns. With years of award-winning product development and marketing prowess, verticals include wellness, tech, emerging markets, security, and startup culture for retail media commerce, experiential, digital, data, and more.

  • Joy Rusmisell

    Joy Rusmisell

    CFO

    An experienced financial leader with 15+ years dedicated to empowering everyday entrepreneurship. Known for her creative and strategic approach to navigating venture startups, she brings a hands-on team approach to execute financial principles. Committed to giving the small guy a fighting chance, she excels in real-time decision-making through meticulous attention to fundamental details. Joy merges a wealth of financial expertise with a genuine passion for fostering growth and sustainability in the business community.

  • Mike Gardner

    Mike Gardner

    COO

    With a comprehensive background in several leading industries, Mike Gardner distinguishes himself as a dynamic operations and sales leader fueled by a fiercely competitive nature and an underdog mentality. His extensive experience in industry-leading organizations is marked by a consistent track record of surpassing established goals. Mike is adept at fostering strategic partnerships and thrives on turning challenges into successes, drawing professional satisfaction from consistently outperforming expectations and leading his teams to excel against the odds.

    “You just can't beat the person who never gives up.” Babe Ruth

  • Lisa Solomon

    Lisa Solomon

    CMO

    Lisa Solomon, a digital media and advertising pioneer, has led digital sales and media strategy for companies like NBC Universal, Microsoft, AOL, Omaze, and AddThis. As the founder of Atheneum Collective, a "master class for ad businesses," she combines her passion for digital advertising, business leadership, and community building. Lisa is enthusiastic about the transformative potential of Store As A Medium (SaaM) and digital out-of-home (DOOH) advancements, aligning with her belief that knowledge shared is power multiplied.

  • Bill Harpole

    Bill Harpole

    CRO

    Bill Harpole, a seasoned professional with a wealth of experience spanning three decades, has made an immense impact in the retail and supply chain sales sectors. His impressive tenure includes remarkable achievements in generating revenue exceeding a billion dollars. Bill has honed his managerial and sales skills while collaborating with prominent companies, demonstrating his dedication to bolstering industry security after a transformative armed robbery incident early in his career, driving him to inspire and equip others to safeguard against and overcome security challenges.

  • Kati Brown

    Kati Brown

    CAO

    With over fifteen years of experience in first-party brand data, Kati Brown is a capable operations professional. Starting as a data analyst, she now directs agency and brand-side operations for nationwide tech and innovation companies. Known for her hyper-organization and keen attention to detail, Kati is dedicated to creating and implementing tightly structured procedures, emphasizing quality assurance and a seamless workflow.

  • Justin Velez

    Justin Velez

    Director of Operations

    A highly motivated professional with a versatile background spanning government, public policy, cannabis, and operations. The founder of RIU Consulting, a digital marketing firm specializing in crafting authentic and engaging brand narratives, Justin uniquely blends his marketing prowess with a robust operational skill set, resulting in optimal company performance.

  • Jessica Carmona

    Director of Revenue

    A truly dedicated customer service and sales professional with more than a decade of experience, Jessica’s unfaltering commitment to understanding and addressing the unique needs of her clients has earned her a reputation as a trusted advisor in the industry. As an Account Manager at OG Guard, Jessica brings her sincerity and passion to every interaction, ensuring exceptional service and support.

  • Abel Sila

    Abel Sila

    Front-End Developer

    Abel Sila, a Computer Science graduate from California State University, is an accomplished coder and programmer who finds fulfillment in building and managing websites, coding custom solutions, and leading teams. His expertise in conducting extensive SEO audits and analytics reports has significantly enhanced clients' visibility, increasing traffic and sales for numerous companies. During his leisure time, Abel enjoys outdoor activities like hiking and biking, along with reading and experimenting with new foods alongside his wife.

  • Sasha Galperin

    Sasha Galperin

    Customer Service Manager

    Sasha Galperin is a dedicated Customer Success Manager committed to enhancing client excellence and fostering growth. With a background in sales and customer engagement, Sasha specializes in understanding client needs, cultivating enduring relationships, and delivering exceptional results. Her proven approach centers on being the voice of the customer and collaborating with cross-functional teams to align products and services with client goals.

  • Gentry Harpole

    Gentry Harpole

    Account Manager

    As an accomplished account manager, Gentry Harpole brings a proven track record of driving efficiency and delivering results in dynamic environments. With a keen focus on interpersonal relationships and effective account management, he excels at cultivating client connections that translate into long-term partnerships. He thrives as a team player, collaborating seamlessly to achieve collective success while maintaining a strategic vision for individual and organizational growth.

  • Kierra Curtis

    Kierra Curtis

    Junior Administrator

    With a passion for optimizing organizational processes and creating positive client experiences, Kierra is committed to delivering exceptional service that drives business growth. Her dedication to excellence and unwavering work ethic enables her to consistently exceed expectations and deliver results.

  • Neil Blasingame

    Neil Blasingame

    Project Manager

    Neil’s expansive experience in facilities construction, law enforcement, along with nearly 20 years of programming and deployment of networking and control systems, is what truly sets him apart from all others. His dedication, honor, and sense of duty are undoubtedly great additions to what is already the best team in the business.

    “It’s all worth reaching for” - NB